Those of you that follow both this site and my personal fashion blog will know that I am a lover of Scandi/Nordic fashion, so you can imagine my joy when I heard that, the no.1 online fashion store in the Nordic region is being launched in the UK! Offering over 800 external brands along with 20 of their own brands and 300 new products added everyday, it’s understandable that they get over 10 million visits every month! offer a wide range of categories; Women’s, Men’s, Children’s, Shoes, Accessories, Maternity, Active Wear, Beach Wear, Underwear, and Beauty products. The most exclusive part of is Nelly High End where high end fashion brands such as Acne, Day, Dagmar, and Stylein are presented. Nelly TV features behind the scenes trend reports, fashion inspiration, and a webb series, interviews, and more. The site has rapidly developed since it’s conception in 2003, having grown over 4000% between 2007-2011 they are currently present in eight different countries – Germany, Sweden, Denmark, Norway, Finland, Netherlands, Austria, and now the UK with the EU site delivering to the rest of Europe. I’m pretty sure they won’t be stopping here, will be Worldwide before you know it!