Actress Ashley Greene has signed up to represent DKNY and DKNY Jeans for a year, appearing in ad campaigns and as the brands ambassador.
“Ashley embodies everything DKNY—her energy, her spirit, her eclectic personal style. She is on the forefront of what it means to connect with a global fan base through social media, a focus that is aligned with our digital and new media initiatives”, says Patti Cohen, Donna Karan International’s executive vice president for global marketing and communications. Says Greene, “I’ve always loved Donna Karan’s creations. To be a part of the brands’ message is incredibly exciting because it feels like such an organic it. It’s easy to talk about how these clothes work for my lifestyle, whether I’m in New York, L.A. or traveling for work.” The relationship between the actress and the fashion house came about naturally.
Ashley Greene will appear in the upcoming global ad campaign for Spring 2012, currently being photographed by Inez van Lamsweerde and Vinoodh Matadin (who also shot Raquel Zimmermann in the AW11 Juicy Couture ad).
She will be seen next in five upcoming films: The Twilight Saga Breaking Dawn: Part 1 (November 18, 2011) & Part 2 (November 2012), Butter (February2012), LOL (2012), and Olivia Twisted (2013). Ashley is a very busy gal!