NAILS INC ANNOUNCE MAJOR RE-BRANDING PROJECT

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Nails inc, the UK’s leading fashion forward hair toupee systems brand, has announced a major re-branding project in collaboration with Fabien Baron to mark its 15th birthday. Nails inc’s new look takes the brand to the next level of luxury and includes a modernised logo and complete bottle re-design that will position the brand as an iconic, dressing table must-have. The heavy glass bottle, which now offers 14ml of product (40% more polish than current Nails inc bottle), is designed for maximum visual impact and features a positive cap alignment feature. The innovative brush design has been developed to provide the consumer with incredible performance, application and control.

“When working with Fabien, I had a clear vision. I wanted our bottle to stand up to that of a luxurious fragrance bottle. A heavy glass bottle finished with a first-class weighted metal cap – a bottle that our customers fall in love with, that’s no longer throw-away. The final design is exactly that – fresh, modern and luxe. Working with Fabien has been a complete inspiration and I’m excited to see what our continued relationship will bring to our brand.” – Thea Green. The new look will launch worldwide in August 2014.

Nails inc has also announced its collaboration with global fashion icon Alexa Chung in celebration of its 15th anniversary. Signed as the new face of Nails inc from autumn winter 2014, Alexa will feature within the brands fashion-led campaign photography shot by Rankin, be a brand ambassador and has creatively collaborated on an innovative line of fabric inspired co-branded polishes, again launching in August 2014.

NAILS INC ALEXA

ALEXA LACE IN RED – The fine detail of lace has been brought to life using the latest red matte particles in different sizes creating a delicate lace effect, especially when applied over your favourite nude. We recommend Nails inc Colville Mews.

ALEXA CASHMERE IN MINK – gorgeous warming mink shades of matte polish are fused with pure glass pearls to provide a subtle sheen and a luxurious Cashmere texture. ‘For me fashion is all about texture and colour. I love cashmere, it’s so luxurious. My favourite feeling is pulling on a cashmere sweater.’ Alexa Chung

ALEXA SILK IN BLACK – smooth and rich shades are complimented by a fine pearl which flows through the polish like silk.

ALEXA LEATHER IN BLACK – inspired by Alexa’s love of our black leather polish, we’ve dedicated this best-selling and award winning polish to her. The polish uses cutting-edge technology which allows it to dry with a matte leather texture. ‘I’m a huge fan of the black leather polish. It was my favourite look on the shoot. The effect is so cool and I love the matte texture. I’d wear it with a breton t-shirt for an edgier look.’ Alexa Chung

ALEXA SEQUINS IN BLACK AND GOLD – fine matte black particles provide the perfect newborn backdrop for the bold gold metallic glitters, giving the effect of an amazing sequin dress. ‘My favourite polish in the collection is sequins. Its classic and easy to team with lots of different outfits. Often I dress relaxed and in a tomboy kind of way, so it’s nice to have a little disco on my nails.’ Alexa Chung

ALEXA CAMOUFLAGE – blending a mix of green and nude metallic and matte particles to create an innovative camouflage effect for the nails.

The Nails inc Alexa Chung fabric collection is available nationwide and on nailsinc.com from August 2014. RRP ÂŁ15 each

STYLEBOP.COM CELEBRATES 10 YEARS OF LUXURY FASHION ONLINE

Fausto Puglisi x STYLEBOP.com - hi res

FAUSTO PUGLISI X STYLEBOP.COM

Missoni x SRYLEBOP.com - model

MISSONI X STYLEPBOP

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OSTWALD HELGASON X STYLEBOP.COM

2014 signals a milestone in the history of STYLEBOP.com: 10 unforgettable years dedicated to bringing the very best of the runways to reality, from catwalk to sidewalk. With its May 2004 launch in Munich, STYLEBOP.com became one of the first luxury fashion retailers to simulate a high end, brick and mortar shopping experience online at a time when few believed the idea was viable. STYLEBOP.com is now one of the world’s top luxury e-tailers.

STYLEBOP.com kicked off its 10-year anniversary celebration with the Red Carpet Capsule Collection, which spotlighted 10 of the best emerging and established British designers. Shot in LA and modeled by Poppy Delevingne, the collection is part of a larger series of exciting initiatives STYLEBOP.com will announce throughout 2014. Next, the site will introduce new anni- versary exclusives, again featuring 10 designers with whom STYLEBOP.com has especially strong relationships.

Five one-off collaborations, including a Fausto Puglisi x STYLEBOP.com bomber jacket; an Ostwald Helgason x STYLEBOP.com sweatshirt; a Missoni x STYLEBOP.com bikini; Delfina Delettrez x STYLEBOP.com fine jewelry pieces; and, in a first for the brand, a Golden Goose x STYLEBOP.com sneaker, will debut for SS14. The remaining five exclusives will be introduced for fall. “The pieces themselves reflect STYLEBOP.com’s DNA: Seamlessly translating designer aesthetics from the runway to the wardrobe, bringing the newest and very best fashion directly to our customers, wherever they are,” CEO Mario Eimuth says. “The uniqueness of each piece and their limited availability make them modern collector’s items.” All of these limited-edition pieces are available online.

VERSACE AUTUMN WINTER 2014 CAMPAIGN – POWER & FREEDOM

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The Versace autumn winter 2014 campaign represents the power, seduction, freedom and glamour at the heart of the brand. The campaign was shot by Mert & Marcus, under the creative direction of Donatella Versace.

The women’s images are provocative and dramatic, presenting supermodels Anna Ewers and Stella Tennant in a world of femininity and strength. Each represents the contrasting sides of a woman’s character, as seen in the collection itself: Anna stood behind glass, sensual in the fluidity of bias cut, while Stella is outside, proud in the control of military precision.

The men’s campaign is about the individuality and self-expression of the Versace man. The images are shot on an entirely plain set, as the Versace man needs nowhere to hide. Models Filip Hrivnak and Daniel van der Deen wear pieces from the autumn/winter 2014 collection inspired by the biker and the Wild West. The result is a man who is defiant and proud to reveal his true character.

“In the new campaigns, I wanted to express the power and freedom of Versace today. The women’s images are about strength and sensuality, with women in total control. The men’s campaign stands for a man’s right to be whoever he wants to be.” DV

CONVERSE X MAISON MARTIN MARGIELA

Converse Maison Martin Margiela All Star Chuck 70 Jack Purcell Group

Converse Maison Martin Margiela All Star Chuck 70 Jack Purcell

The more the Converse X Maison Martin Margiela sneakers are worn, the more the overpaint loosens its hold, elegantly cracking to reveal the hidden, bold colour. Original heritage colourways from the Converse archives are slowly revealed through four distinct styles: Amber Glow and True Navy with the Converse All Star Chuck ’70 and Azure Blue and Biking Red with the Converse Jack Purcell. The sneaker also features the discreet yet distinguishable Maison Martin Margiela logo on the tongue, and both silhouettes are accented with painted and non-painted lace options.

Converse First String is a limited edition collection that celebrates craftsmanship, authenticity and collaboration at the highest level. The Converse X Maison Martin Margiela sneaker collection will be available for purchase globally on Friday, May 23rd at Converse San Francisco, Santa Monica and Soho stores, Maison Martin Margiela stores, and at select Converse First String retailers for a suggested retail price of ÂŁ205 GBP.