As we reported here Beyonce has collaborated with Swedish retailer H&M on a selection of bikinis and is also the face of the campaign (which we have here!). The singer makes us want to jump on a plane to higher climes asap as she reclines on beach chairs, against a rich sky blue backdrop, and next to some warm sexy water shadowed by a palm leaf. The line also includes sundresses and seperates.

The campaign was shot by Inez and Vinoodh in the Bahamas earlier this year and will introduce the singer as “Beyonce as Mrs Carter in H&M”; the campaign has dropped at the same time as her Mrs Carter World Tour, which is kicking of in Serbia today.

Will you be buying any Beyonce for H&M?