So we are into Festival Season now, not entirely sure what the weather will be saying for us all but I do know that there are some great headline acts for this Festival Season such as Jay Z at the Wireless Festival in Hyde Park, Gorillaz at Glastonbury, and Scissor Sisters at iTunes. (more…)
So yesterday afternoon I got an email from Tolula Adeyemi via Mason Smillie inviting me to the launch of new gym Urban Kings. I only had one meeting during the day at Westfield to discuss what Freak Deluxe can do with them, that finished at 6pm, so I left from there and headed to Urban Kings in Kings Cross calling Charlotte (@stylecartel) on the way to see if she could attend also.
Tolula DJ’d she played a great set and really kept the crowd going, bit of Jay Z, bit of B.I.G., bit of Britney! She had everything covered. When Charlotte arrived we went downstairs where there was a boxing match going on in the ring, two champion beat boxers going at it full pelt!
In the Blue Corner…
In the Red Corner…
The gym is really nice! AND it has a unisex bathroom and showers!!! Back upstairs I met Jade Jagger, I gave her my card (you can just see it behind her bag) and mentioned doing something with the mag. It’s a definite possibility so stay tuned for that one! Just look how amazing her jewellery is!
A DJ from Jade’s company Jezebel relieved Tolula of her duties and went on to please the masses. Back downstairs we met David Hayes, he is something kinda special in the flesh! I managed to catch this one after the prof photog had finished, he doesn’t smile for pics.
Tolula was working that Stolen Girlfriends Club dress!
Time to leave, Mason convinces Tolula and myself to make an appearance at new club Morton’s
We decided we’d go in for 10 minutes, ended up being 50! Oops, apologies to the car that was waiting outside for us.
It’s nice in the club, exposed brick with ‘gun lamps’ and clear light bulbs hanging down by the walls. The DJ booth was all lit up with lil pretty lights, he was killing it with the tunes which is why we stayed so long!
On leaving Morton’s we met Tolula’s friend Melrose, who was also on ANTM 7. Don’t believe the hype people, she’s actually really nice.
Until next time…x
I know you’ve probably already heard all about the Volvo S60 Party, it was an incredible night. This is my version of events, slightly hazy due to the fact that there was so many drinks going around! (more…)
Topman have finally launched their new range AAA, it was supposed to launch in April but due to the Ash Cloud it had to be postponed. Jemima Odonkor cover the event for Freak Deluxe.
On Friday the 28th I went on down to TOPMAN for the launch of their new range AAA (Access All Areas), I tired to drag a friend with me as I had a +1 but everybody was busy so I went alone.
As I approached it my immediate thought was that it was very small and swamped with model looking guys, I could see someone getting a lot of attention so I walked a bit closer and noticed it was Frankie from The Saturdays, photo opportunity I thought but didn’t get one. She was socialising with her own little entourage, one of them looked like it could of been her sister actually.
I started to get a bit thirsty and as there wasn’t anyone walking around with Cocktails I went in search for them.
The event was full of press, in a corner laid out on tables were bottles of Rekorderlig (think its a beer) and Vitamin Water drinks, there were also a few finger nibbles to be had. I didn’t take advantage of them, just swiped myself a Lemon Vitamin Water and got to wondering about a bit, as much as I could anyway.
The duo Dj’s went by the name of Primary 1
and there were 4 stylist floating around, I knew one of them (Nigel) so got him to inform me a bit on the styling process. He said anyone can book an appointment to go down and get styled and its a FREE, they also offer a tempting incentive to booking a session for Fashion Friday, (which is every last friday of the month) you get a nice 15% off of your transaction, which is pretty decent, a buy with a discount is a good buy to me.
After our chat I got him to grab me a goodie bag and was very surprised to see how good it was, in the bag was a floral bow tie (very me) a vest from the new AAA range (my size) and a Time Out book about life and the arts industry since 1968, there was also a couple other things such as magazines and leaflets but that’s the main bulk of the goodies.
I hung around for a bit after getting my goodie bag, but noticed that people were beginning to leave, (I thought it finished at 9 but got told its 8) and there wasn’t anything else going on so I said my goodbyes and bounced out.
Overall opinion was it was okay but a tad bit claustrophobic.
Words by Jemima Odonkor
Thursday 27th May…
Woah today was a super busy one for Freak Deluxe! I had it all mapped out –
1st stop QVC on Greek St, Soho Sq, then on to the Schuh Press Day at the Vinyl Factory on Poland St, then a brisk walk up to Marylebone for GFW, then a tube journey over to Waterloo for a boat ride to the Hugo Boss Boat Launch, then home.
Well before I’d even got to the first stop I get a phone call from a certain Miss Ashley Madekwe telling me we have a couple of parties to go to this evening. One of them being The City party at Armani in association with MTV and the other a possible cameo at the SATC party! ‘All change please!!!’
I had to call in the re-inforcements and get someone to cover the Hugo Boss Boat Launch, so I put a tweet out asking who wanted to cover it for the mag (yes I do that sometimes, so if you want in FOLLOW!!!) Then went on about my business…
The QVC press day was good, they had cute lil home made cupcakes for a start off
I don’t know about you but I always think of tacky jewellery, cheap skin products and wacky contraptions when I think of QVC, so it was a pleasant surprise to see that it was far from that.
Some of their Fashion Pieces had even been used in the new SATC film!
Their pieces are really nice with great price points, they have a ton of beauty products to choose from.
Their homeware is grand, I’m a sucker for soft furnishings. I just love this chair and the cushions on it.
This laptop was also featured on SATC and it’s exclusive to QVC!
This juicer is so cool, it comes in a range of colours from orange to lime green and pink as of October for Breast Cancer awareness. The company was started by a 99 yr old man! No-one can tell me they’re too old for anything after hearing that!
On leaving I made sure I took a cake and a goody bag, which was actually good, full of Philosophy goodies.
On to the Vinyl Factory for the Schuh press day, which was held downstairs in a really nice gallery space. It’s huge down there! So on entry I was offered a choice of bagels (instant WIN) I opted for cream cheese which was put into this cute lil ‘Chinese take-away box’
They also had these Cake Pops, looks like a lollipop but it’s cake and icing on a stick!
They’re onto a winner this season with their shoes. There are some definite winners…
So on the way round I took pictures and booked my session with WAH Nails! Where I got this done…
The pics aren’t 100% coz I was trying to snap while my nails were being done…
Nails did, time to make a swift exit to the GFW Show in Marylebone, I wanted another bagel but my nails were wet and I didn’t want to be greedy.
After the show we caught a taxi down to Regent Street for MTV’s The City party at Armani Exchange. The cocktails were just perfect, we started off with a grapefruit cocktail that had no name…we called it YUM!
We then moved on to the Lychee Martinis – of which we had about 5!!! Then caught up with Taloula Adeyemi and Mason.
There were Krispy Kreme donuts and canapes, the best being the mini cheese burgers and mini red velvet cake!
We then saw Ophelia and Shanika from “4321” perfect!
From L-R: Ophelia Lovibond, Shanika Warren-Markland, Tolula Adeyemi, Joaqin, Mason, Ashley MadekweChit chat, a cigarette, couple of snaps, and 3 more cocktails later, we decided to leave and moved on to Bungalow 8 for the Max Azria’s BCBG afterparty.
Such a busy day but oh so good!
Sarah-Jayne, Mason Simillie, Tolula Adeyemi, Ashley Madekwe, Moi, Shola Ama
