The Dog Days were well and truly over for Florence Welch when she had Gucci dress her for Florence and the Machine’s North American Tour.
Florence Welch of Florence + The Machine opens for U2 at Sun Life Stadium in Miami Gardens, Florida, Wednesday, June 29th , 2011.
Singer/songwriter Florence Welch wore a wardrobe of outfits designed by Creative Director Frida Giannini for the North American tour of Florence and the Machine this summer. The tour traveled to 17 cities, and for select dates they performed as the opening act for U2.
Florence Welch of Florence + The Machine performs on stage at Central Park SummerStage on June 24th , 2011 in New York City.
Giannini said, “When Florence first came onto the scene, I was captivated by her eccentric style and her willingness to dare. I felt there was such an authentic energy to her sound and her look. This was confirmed when I met her at the Grammys earlier this year. I used one of Florence‟s songs, „Hurricane Drunk,‟ to set the mood for my Autumn Winter women‟s show, as she was truly an inspiration for this collection as a modern day icon with her cinematic allure and powerful presence.”
Florence Welch of Florence + The Machine performs at Spartan Stadium on June 26th , 2011 in East Lansing, Michigan.
Welch added, “I was extremely flattered when I heard that Frida‟s collection had been inspired in part by my performances and I was completely bowled over by her collection, the dresses seemed perfect for my shows, the colours, the shapes, the movement in the fabric. So it seemed natural that we work together on creating some pieces for my upcoming US tour. I’m very grateful to Frida, it’s been a wonderful experience and I can’t wait to get dressed for the stage!”
Florence Welch of Florence + The Machine performs performs at the Greek Theatre on June 13th 2011 in Los Angeles, CA.
Florence and the Machine‟s debut album Lungs was released in July 2009 by Island Records and reached the number one position on the UK Albums Chart. Subsequently the record was certified quadruple platinum in the UK and Ireland, platinum in Australia, and gold in the US, Canada, and New Zealand. The songs, full of Gothic imagery and fairytale flights of fantasy, make for an honest, heartfelt album about love and pain.
Florence Welch of Florence + The Machine performs at Rumsey Playfield, Central Park on June 24th , 2011 in New York City.
All images courtesy of Gucci/Getty Images.