Last Thursday we attended the Lacoste End of Summer People and the Polo Party over in East London, to celebrate the heritage of the polo and the ‘Joie de Vivre’ spirit of the brand!
AW14 sees Lacoste collaborate with lifestyle blog Yin & Yang to capture twelve select influencers wearing the polo their way; a genuine and authentic style in a locations personal to them. The select twelve represent ‘the People’… Those characters who influence through a personal sense of style that transcends fashion. People who inspire through their art and their daily judgement as we venture across different industries and genres.
Mixing those who influence behind the scenes – the early adopters, whose vision is seen by many and enlighten the masses with their originality. Stronger than their differences is their aspirational creativity – a thread that weaves them together as tightly as LACOSTE’S iconic polo!
People in attendance: Ella Eyre, Shadez the Misfit, Sasha Keable, Little Simz, Hayden Williams, Giggs, Hatty Keane, Chloe Howl, and more.
Guests listened to music by DJ’s: Ralph Hardy and Jamz Supernova and a live performance by musician Little Simz .
Image credit: James Lowrey/Protein all rights Lacoste