Freak Deluxe is going to Royal Ascot for the second time in two years! This year, it’s 300th year, we’re being taken by prestigious luxury watch brand Longines, who is also the Official Timekeeper of the flat race season at Ascot, including Royal Ascot. AND you could win a chance to go too!!!

The luxury watchmaker will continue its role as the Official Timekeeper of the flat race season at Ascot, including Royal Ascot, ensuring technological precision and elegance synonymous with both brands. Longines has built a world-wide tradition of excellence and elegance since 1832, and has grown its association with prestigious racing events around the world sponsoring the Kentucky Derby at Churchill Downs, Prix de Diane Longines at Chantilly, Dubai World Cup, Melbourne Cup Carnival and the Longines Singapore Gold Cup.

Experts in sports timekeeping since 1878 and long term experience in equestrian sport across the globe, it was a natural choice when Ascot decided to revolutionise the timing system at the racecourse in 2007 to work closely with the watchmaker.

In a year when Ascot is celebrating its tercentenary, Longines also co-sponsor the Royal Ascot Fashion Show, with both events embodying perfectly the brand’s key value, elegance.

Mr von Känel, President of Longines, says: “There is no other comparable event in the racing world to the Royal Meeting. Moreover, Ascot – and even more specifically, Royal Ascot – perfectly suits Longines’ identity expressed through its slogan: ‘Elegance is an attitude’.”

This year the brand will welcome Longines Ambassador of elegance Aaron Kwok to Royal Ascot on Tuesday 14th June, one of the most popular artist’s in Asia today: dancer, singer and actor, his outstanding performances on stage have earned him the nickname “the Michael Jackson of Hong Kong”.

Win a luxury watch and VIP experience at Royal Ascot!


In the year Ascot is celebrating its 300th anniversary, Swiss Watch brand Longines is proud to continue its role as the official timekeeper for Royal Ascot and co-sponsor the Royal Ascot fashion show for the fifth consecutive year.

This year, the Royal Meeting takes place from the 14th to 18th June, and Longines is set to celebrate the event with the launch of new models in the Column-Wheel collection. To mark this occasion, Longines is giving one lucky winner a watch from the prestigious Dolce Vita range worth £1700 in steel and rose gold with a diamond dot dial.

What’s more, the lucky reader will win an exclusive day for themselves a friend at Royal Ascot on Wednesday 15th June, with VIP treatment in the Bessborough Restaurant – home of the daily couture fashion show.

The package for you and a friend on Wednesday 15th June will consist of grandstand admission, a five-course luncheon with Piper Heidsieck Champagne reception, a complimentary bar and a full afternoon tea created by the Fairmont Trilogy Hotels, along with spectacular views of the world class racing on the track below.

If you don’t want to miss this amazing chance to win a £2k+ watch, plus a day at Royal Ascot click here to enter!


Terms and Conditions

1. All information forms part of the terms and conditions. 2. Open to all UK residents aged 18 and over, except employees Ascot Racecourse or anyone associated with the competition. 3. Prizes are as offered. No cash alternatives. 4. No entries by post. No purchase necessary. Only one entry per household. 5. Emails will not be accepted and entries received after the closing date will not be considered. 6. No responsibility is taken for entries lost or delayed. 7. The winner will be drawn at random and the judges’ decision is final; no correspondence will be entered into. 8. Competition closes midday on Monday 13th June 9. There is one prize of one Longines watch and two hospitality packages within the Bessborough Restaurant at Royal Ascot on Wednesday 15th June 2011 10. The winners may be required to take part in publicity. 11. In the event of developments outside its control, the promoter reserves the right to offer an alternative prize of equal or greater value.12. The promoter’s decision is final and binding in all matters and no correspondence will be entered into.

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