THE DRESS EDIT FROM AMAZON FASHION

 AMAZON THE DRESS EDIT

Incase you didn’t already know, Amazon.co.uk is not just for books and DVDs (it hasn’t been for a while) to add to their ever growing roster of products Amazon has unveiled a new Dress Store at www.amazon.co.uk/dresses featuring thousands of dresses from brands including Cacharel, Tommy Hilfiger, French Connection, BCBGAXARIA, Great Plains, Yumi, Adrianna Papell, Lipsy, and Hoss Intropia.

The Amazon.co.uk Dress Store includes styles ranging from maxi to midi, formal to beach. Customers can refine their search by brand, price, colour, and style and can watch videos of selected dresses being worn by models for an enhanced shopping experience.

LBD

L-R: CALVIN KLEIN; SIR OLIVER; FRENCH CONNECTION

STRIPES

L-R: AMERICAN RETRO; LAUREL; GREAT PLAINS

special occasion dresses

L-R: LACE dress AND CHIFFON MAXI; MOLLY BRACKEN; SINEQUANONE

“Fashion is one of the fastest growing categories at Amazon.co.uk,” said Sergio Bucher, European Vice President of Amazon Fashion. “Our new Dress Store features a hand selected seasonal edit to help our customers easily find the latest on-trend products, whilst also being able to browse a wide selection of shoes, jewellery, bags, and accessories to complete their outfit. Our aim is to make Amazon the best place to buy fashion online and we will continue to evolve our offering for the benefit of our fashion conscious customers.”

FAVE

FRENCH CONNECTION TENNIS PROM DRESS – Drop waist, blank canvas, perfect for accessorising!

Customers buying fashion products sold by Amazon.co.uk can enjoy free UK delivery on orders over £10 and free returns, as well as next day delivery for Prime members. Exclusive pieces in the new Amazon.co.uk Dress Store include a stunning embellished drop waist cocktail dress from Frock & Frill priced at £125.

TOP 5: LOVE (INLOVEWITHFASHION.COM)

Clockwise from top left: Illusion Maxi Dress, £26; Asymmetrical Chiffon Midi Dress, £40; Floral Print Chiffon Shirt, £36; Scuba City Dress, £30; Asymmetrical Snake Print Dress, £40.

LOVE aka InLoveWithFashion.com has some really great pieces on their site at the minute, including a multitude of dresses that are incredibly easy to wear. Just throw them on and accessorise as you please! Above is my top 5 from the affordable fashion site, the fave piece has to be the Floral Shirt which I wore as a dress here, followed closely by the Scuba City Dress that also comes in blue. Keep your eyes peeled on LMSYW to see me rocking the Green Snake Print and Black Chiffon numbers!

GETTING GLAMMED UP FOR LESS: A HOW-TO

Our favourite outfit and confidence-boosters for a great night out

Parties, it seems, are never out of fashion. But how can we stay in style amidst the whirl? Some might decide it’s necessary to buy a raft of different dresses for each event; others have one simple LBD that dresses up and down for every occasion.  Indeed, with high street favourites such as Next offering an impressive range of occasion dresses at relatively inexpensive prices, it really is your perogative.

But one thing is for sure, when it comes to looking good and saving money, nothing can help you out like an accessory. Want to look on it but worried about splashing the cash on a new wardrobe? We’ve all been there, and frankly, we hate the waste and lazy consumption involved in buying a new dress for every new occasion.

For us, it’s way more fun finding an interesting way to dress up a staple – or underused – dress. God bless the little extras, then: shoes, bags, jewellery, even underwear can do its part in adding to an outfit (visible or no…)

And when it comes to this spring/summer, and the popularity of weddings and the like in this season of (hoped-for) sun, you’ll be thinking away from the suede booties and big gold pendants of Christmas yesteryear, and turning your thoughts to classic bright weather accessories.

As we’ve been told by the fashion rags – and can see for ourselves – spring’s focus has softened somewhat, leaving room for some mellow yellows and understated pastels to creep in under neon’s radar. This means a lot of fun – and delicacy – when it comes to accessorizing.

Nudes and gentle neutrals in shoes (and make-up) are a great way to go – way more interesting than a white or a cream, a well-chosen nude can really pick up a casual outfit, like navy slacks, but it also adds instant glamour to shorter-length dresses. Excellent for parties, cocktails and anything that’s a bit of flirty fun.

Wedding-wise, well, the roaring 1920s have been making a comeback, so fascinators and sparkle are the way forward when it comes to adding some fun to a classic occasion dress for someone else’s big day.

J. Mendel Pre AW 2011

J. Mendel’s pre AW 2011 collection is the perfect mix of “menswear” and womenswear, light delicate dresses paired with fur covered structured outerwear. Heir to the grand furrier throne Gilles Mendel certainly didn’t disappoint. (more…)