H&M EXCLUSIVE CONSCIOUS COLLECTION

High St fashion giant H&M launch their Exclusive Conscious Collection tomorrow! A collection full of bold colours, great cuts, embroidery, amazing fabrics and Hollywood glamour; on top of all this the clothes are made of sustainable fabrics such as organic cotton, recycled polyester, and organic hemp.
The collection consists of around ten pieces, showing off the whole spectrum of glam dressing – from Michelle Williams-style gamine dresses to full-on Beyoncé knockouts. A floor-length meringue skirt will only be available in a limited edition of 1,000, all individually numbered.

I’m loving the neon dresses, the digital print floral suit, and the embroidered front dress with removable sheer skirt! Available online and in selected stores from tomorrow!

BECKHAM’S UNDIES REVEALED

H&M has released the first glimpse of David Beckham’s briefs! You’ll remember that we gave you first word that Beckham was releasing a bodywear collectionwith the Swedish high street retailer here, well we now get a sneak peek of the merch. The collection focuses on nine key products inspired by his style. The line will go on sale at 1,800 stores worldwide on Feb. 2.

Unlike the underwear he has previously modeled for Emporio Armani, Beckham’s collection features minimal branding. “Collectively, with my design team, we spent time working on the feel, fit and style to ensure the product is not only something I would wear but one that I would be proud to put my name on,” Beckham stated.

The collection is available in white, black and gray, with four styles of underpants, three tops, and two bottoms; all with the “David Beckham Bodywear for H&M” label using a David Beckham logo designed by Alasdhair Willis, founder of Announcement Creative and husband of designer Stella McCartney.

The advertising campaign will feature black-and-white images of Beckham shot by Alasdair McLellan.

H&M AW11 – MENS

This coming season H&M are bringing their male (and females who love menswear) customers lots of detail (more…)

H&M x VERSACE

It has been announced today, much to my excitement that H&M’s next designer collaboration will be with the house of Versace! (more…)

Elin Kling <3 H&M

Stockholm has long been a fashion capital to the fashion savvy. What with some of the top fashion blogs in the blogosphere coming from Sweden, it makes perfect sense that Swedish high street brand H&M would have it’s first blogger collaboration with Elin Kling.

This marks the first time the major retailer has teamed up with a fashion blogger. H&M is popular for its collaborations between its budget-conscious brand and haute couture designers, such as Viktor & Rolf, Matthew Williamson, Karl Lagerfeld, Stella McCartney, Commes des Garçons, and most recent Lanvin.

The 11 piece collection designed by the Swedish blogger includes modern and simple designs in an airy, all-white collection with accents of blush pink and gray pieces with bohemian influences. The details are discrete, such as the un-even hem on the washed leather-jacket, the hidden chain at the neckline on one of the dresses, and the raw edge on the wide pants. The balance between the hard, tough and sculptural, and the soft, draped and feminine suits both H&M and Elin perfectly.

Not a hugely exciting line but we don’t think it will be going off trend anytime soon. Unfortunately those of us who don’t live in Sweden or aren’t hop/skipping/jumping over there anytime soon won’t be able to get our hands on it – not even online! The line launches on February 3rd 2011 in 10 selected stores, with 10% of sales being donated to UNICEF.

Let’s see if they do one blogger per “fashion city”…