FAITH CONNEXION SS14 LOOKBOOK
FAITH CONNEXION SS14 LOOKBOOK
High St giant Forever 21 has introduced an exciting new and exclusive premium leather shoe collection. The collection features 10 unique styles including metal-tip clogs with stained wooden heels and distressed genuine leather high top sneakers, with prices ranging from £40.00 to £64.00. Cheap at half the price; dare we say we love, and want them all!!!
The collection is available online at Forever21.com and in stores nationwide.
Bingo has suffered over the years with a reputation that perhaps isn’t as cool as it could be. The image of groups of older people going down to the local bingo hall still sticks in many peoples’ minds as the prevailing image of a game that has never entirely disappeared.
Bingo’s enduring popularity
Bingo halls cropped up throughout the UK in the 50s and 60s and gave people – the clientele were mostly female – a place to go and play their game, socialise with their friends, meet new people and have the chance of winning.
As the game is simple and easy to pick up, it’s perhaps been more popular with those who don’t want to become entrenched in more complicated gambling games, and is easily accessible for everyone to have a go at.
Bingo halls were extremely popular and a common sight in many towns and cities for years. Their popularity took rather a nosedive as the reputation of bingo became predominantly working class and other forms of entertainment became cheaper and more accessible.
The bingo revival
Chains like Mecca Bingo managed to corner the market of the surviving bingo aficionados, offering as they do, the chance for people to come together and socialise while they play. However, you could argue that bingo is a more solitary pursuit when taken seriously. Anyone who has been in a bingo hall will be familiar with the hushed silence that goes along with the number calling, and the sheer concentration needed to keep up with multiple games.
The fact is bingo is a very enjoyable game to play – it’s simple yet holds your concentration and can become pretty addictive. Its social aspect is also behind its recent online revival with lots of companies now offering sophisticated bingo games online, along with special bonuses and the chance to chat with friends.
Bingo moves online
With its shift online with companies like Coral Bingo (www.coral.co.uk/bingo) offering a seamless way to play bingo, chat with friends and win excellent prizes, it’s not surprising the game has become cool again. More and more people are discovering the joy of online bingo and the core demographic has shifted to the younger generation.
No longer the preserve of older players, bingo is now popular with people in their 20s and 30s, and with online bingo sites becoming ever more sophisticated, even younger. The ability to play bingo on handheld devices like tablets and smartphones is obviously part of the appeal – it’s an easy game to dip in and out of, and the seamless integration of web and mobile apps make this simple and fast for players.
So into the new Guinness TV ad campaign! It features Congolese fashion cult the Sapeurs (men who make the transformation from farmers, taxi drivers and labourers to cigar-wielding gentlemen dressed to the nines in bowler hats and tailored suits) of the Republic of the Congo capital Brazzaville coming together after a day’s work.
The Sapeurs live by a moral code, where style and attitude counts over occupation or wealth. The name is derived from the French slang for “dressing with class”.
“Through their attitude and style they demonstrate that no matter the circumstance you can always choose who you are,” said Stephen O’Kelly, Guinness marketing director for western Europe.
The ad forms part of Guinness’s “Made of More” strategy, which aims to showcase ordinary people from around the world who are inspirational.
Too short? Wanna see more of the Sapeurs? Watch a short documentary here.