VODAFONE UK ANNOUNCE PARTNERSHIP WITH MARY KATRANTZOU!

This morning Vodafone UK held a breakfast to announce an exclusive two-season partnership with pioneering designer, Mary Katrantzou. The British cellphone network and LFW sponsor will work with the British Fashion Awards Emerging Talent Award winner – Katrantzou, famous for her distinctive silhouettes and use of colour and digital print, across Spring/Summer ’13 and Autumn/Winter ’13. The collaboration will offer Vodafone customers access to her innovative catwalk show as well as the chance to meet her backstage at London Fashion Week. This comes hot off the heels of her Topshop collab!

Kicking off in September 2012, when London becomes the fashion capital of the world, the partnership underlines Vodafone’s commitment to its customers and support for British fashion following on from previous partnerships with acclaimed LFW designers, Richard Nicoll and Christopher Kane.

Danielle Crook, Vodafone’s UK Director of Brand Marketing, said today: “Mary Katrantzou is one of the most exciting designers in British fashion today – she was a natural fit to help us continue our involvement in fashion. Her bold graphics and iconic designs have attracted a cult following from every part of the fashion world and we are thrilled to be working with her. For us, this means we can give our customers a unique fashion experience at Mary’s catwalk show during London Fashion Week.” 

Mary Katrantzou said: “I am excited to be working with Vodafone, as a brand they have really cemented their credibility and support within the fashion industry over the past few seasons. Their innovation elements really appeal to me and it felt a natural fit to join forces. I’m really looking forward to be able to widen the fashion net to their customers and bring them to the front line of fashion week.”

The partnership will kick off with Mary Katrantzou’s Spring/Summer ’13 show, sponsored by Vodafone which will undoubtedly be one of the most anticipated events on the schedule.

KARDASHIAN KOLLECTION TO HIT THE UK!

The Kardashian sisters are the real life Pinky and the Brain, the try to take over the world one day at a time, and thus far it seems as though they are succeeding. Their next step is the UK, the KK’s have joined forces with Arcadia tycoon Sir Philip Green to expand their retail empire internationally. The Kardashion Kollection rolled out in Sears in the US last year, they’re heading over here with their latest 100+ piece kollection set to drop in November in over 250 Dorothy Perkins stores nationwide and online.

“We’re looking forward to expanding our line and making the Kardashian Kollection available to so many more people, we pride ourselves on having a line that is affordable and yet of great quality and we’re excited to bring it to new territories.” A statement from Kim, Kourtney, and Khloe Kardashian.

Through its partnership with the Arcadia Group, the collection is also set to launch in 13 other countries internationally, from Turkey to Thailand.

“Having reviewed the product with Bruno [Schiavi, president of Jupi Corp – the Kardashian’s licensee] and the team a few weeks ago, I felt that there was an excellent fit for Dorothy Perkins,” Philip Green told WWD. “I believe our customers will love the fashion looks. They passionately follow celebrity lifestyle and the Kardashian sisters rank top when it comes to whom they relate to in the fashion stakes.”

The Kardashian Kollection will be stocked in more than 250 Dorothy Perkins stores nationwide, and online at DorothyPerkins.com, when it lands in November.

ON TREND SUMMER LOOKS

SS12 COLLECTIONS L-R: TRACY REESE; ALEXANDER WANG; EMILIO PUCCI

Although this year’s summer has not yet been a total success in terms of warmth and sunny days, there is still plenty of time left for the summer to make a stunning comeback and for us to enjoy life on the streets, in parks or in cafĂ©s. Without any debate, we want to look great when leaving our houses because every place that isn’t home is like a catwalk for us. To be sure to attract many admiring glances it is a good idea to wear garments in colours and prints which may sound a little unfamiliar, but have been a big trend during all summer. When you check out the streets of portsmouth shopping opportunities for skirts, tops, trousers and scarfs that have huge geometric prints on them and come in bright colours, you can find them in various stores there.

Ways to save on the latest fashion

This rather flashy style is sure to get you attention, but it can be a little tricky since there definitely is a certain danger of overdoing it. So it is a good idea not to completely dress in this way from head to toe. One or two gaudy pieces should be enough to serve as great eye-catchers.

Speaking of good ideas: To save on fashion it is essential to do a certain amount of research beforehand. This includes comparing prices in the various stores, check out offers online and also to look out for vouchers and coupons. These can be found online or in magazines and newspapers. It is a simple and easy, yet effective way to save money and since fashion can be a little pricey you should not shy away from using your vouchers whenever it is possible. When you are looking up prices online, it is advisable to use a website that lets you compare prices. Therefore you will have the prices for a certain product at one glance without having to look them up on many different websites one after the other

By using vouchers and comparing prices online, you can keep up-to-date in terms of new styles and still save a good amount of money.

IMAGES: STYLE.COM

ONLINE SHOPPING FOR FASHIONISTAS!

Online shopping has become so popular in the last couple of years that no shop can nowadays manage to do without offering its customers the possibility to order goods online. The reasons for the recent boom of online shopping are diverse: First of all, the sales figures of various gadgets which enable their users to surf the internet on the go have gone through the roof. As a consequence, people have the opportunity to shop online all day and they make use of it more and more often via mobile express payments. Secondly, online shopping is now as safe as never before. Whereas in recent years people were often worried about fraud, misuse of their personal data like credit card information, viruses and hackers, technology now allows customers to buy goods on the internet without having to worry about security issues. This said, what does that mean for us fashion-addicts?

Compare prices on the spot

Mobile payment offers great possibilities for any of us. Let’s for example assume you spot a beautiful dress in a shop window, but you want to make sure that you don’t pay too much for it and rule out the possibility that you can find it cheaper somewhere else. Years ago you would have gone to other stores, asked for the exact same dress and would have compared prices. With the internet having become mainstream you would have searched for an internet cafĂ©, paid some money and tried to find the dress in question and the respective prices on the web.

Now, however, you can do exactly that directly in front of the said shop window. Compare prices and if you find out that you can’t get it cheaper anywhere else, go in and buy it. If you see it for less money anywhere else, you can order it online instantly. Even if you don’t have enough money on your account at that moment, you can transfer money easily, safely and in a matter of seconds to enable your purchase. This way, you can always be sure to get the best deal possible.

PERSONALISE YOUR STYLE!

Everyone has his or her own style, that’s for sure. Even if two people are wearing the exact same clothes they will definitely not wear them the same way. Everything looks different on different people, but you still might want to create a totally unique look by styling yourself your own way. There are many ways to create your own style and absolutely unique appearance, e.g. you could wear different types of luxury watches, a hat, combine unusual colors, wear clothes with comic strips printed on them or combine the latest fashion with second hand clothing and the like.

The crucial thing: Do you like it or not?

Remember that there is basically just one important rule you have to keep in mind: Whatever you wear, wear it with confidence! Of course this applies only to clothes you like and feel comfortable in. Don’t wear clothes you don’t like, regardless of whether they are en vogue or created by your otherwise favorite designer. Clothes are meant to please you and if this isn’t the case, there is no point in wearing them. But if you wear them, confidence is a necessity. So, this made clear, let’s move on.

Jewellery and accessories can make a difference

A good idea to make one’s own look absolutely distinct is to combine the various garments with different kinds of accessories and jewellery. Bracelets, rings, necklaces, sunglasses, watches, scarves and hats can all give your outfit that extra touch. Furthermore, some of them not only serve an aesthetic purpose, for example the beauty of a Rolex Milgauss, but do also have a practical use. Sunglasses and hats shade head and eyes, while watches enable you to see what time it is at a glance. The combination of various items can definitely enhance your looks and make your outfit a real eye catcher!