FASHION – Page 58 – Freak Deluxe

STYLEBOP.COM CELEBRATES 10 YEARS OF LUXURY FASHION ONLINE

Fausto Puglisi x STYLEBOP.com - hi res

FAUSTO PUGLISI X STYLEBOP.COM

Missoni x SRYLEBOP.com - model

MISSONI X STYLEPBOP

Ostwald Helgason x STYLEBOP.com - hi res

OSTWALD HELGASON X STYLEBOP.COM

2014 signals a milestone in the history of STYLEBOP.com: 10 unforgettable years dedicated to bringing the very best of the runways to reality, from catwalk to sidewalk. With its May 2004 launch in Munich, STYLEBOP.com became one of the first luxury fashion retailers to simulate a high end, brick and mortar shopping experience online at a time when few believed the idea was viable. STYLEBOP.com is now one of the world’s top luxury e-tailers.

STYLEBOP.com kicked off its 10-year anniversary celebration with the Red Carpet Capsule Collection, which spotlighted 10 of the best emerging and established British designers. Shot in LA and modeled by Poppy Delevingne, the collection is part of a larger series of exciting initiatives STYLEBOP.com will announce throughout 2014. Next, the site will introduce new anni- versary exclusives, again featuring 10 designers with whom STYLEBOP.com has especially strong relationships.

Five one-off collaborations, including a Fausto Puglisi x STYLEBOP.com bomber jacket; an Ostwald Helgason x STYLEBOP.com sweatshirt; a Missoni x STYLEBOP.com bikini; Delfina Delettrez x STYLEBOP.com fine jewelry pieces; and, in a first for the brand, a Golden Goose x STYLEBOP.com sneaker, will debut for SS14. The remaining five exclusives will be introduced for fall. “The pieces themselves reflect STYLEBOP.com’s DNA: Seamlessly translating designer aesthetics from the runway to the wardrobe, bringing the newest and very best fashion directly to our customers, wherever they are,” CEO Mario Eimuth says. “The uniqueness of each piece and their limited availability make them modern collector’s items.” All of these limited-edition pieces are available online.

VERSACE AUTUMN WINTER 2014 CAMPAIGN – POWER & FREEDOM

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The Versace autumn winter 2014 campaign represents the power, seduction, freedom and glamour at the heart of the brand. The campaign was shot by Mert & Marcus, under the creative direction of Donatella Versace.

The women’s images are provocative and dramatic, presenting supermodels Anna Ewers and Stella Tennant in a world of femininity and strength. Each represents the contrasting sides of a woman’s character, as seen in the collection itself: Anna stood behind glass, sensual in the fluidity of bias cut, while Stella is outside, proud in the control of military precision.

The men’s campaign is about the individuality and self-expression of the Versace man. The images are shot on an entirely plain set, as the Versace man needs nowhere to hide. Models Filip Hrivnak and Daniel van der Deen wear pieces from the autumn/winter 2014 collection inspired by the biker and the Wild West. The result is a man who is defiant and proud to reveal his true character.

“In the new campaigns, I wanted to express the power and freedom of Versace today. The women’s images are about strength and sensuality, with women in total control. The men’s campaign stands for a man’s right to be whoever he wants to be.” DV

CONVERSE X MAISON MARTIN MARGIELA

The more the Converse X Maison Martin Margiela sneakers are worn, the more the overpaint loosens its hold, elegantly cracking to reveal the hidden, bold colour. Original heritage colourways from the Converse archives are slowly revealed through four distinct styles: Amber Glow and True Navy with the Converse All Star Chuck ’70 and Azure Blue and Biking Red with the Converse Jack Purcell. The sneaker also features the discreet yet distinguishable Maison Martin Margiela logo on the tongue, and both silhouettes are accented with painted and non-painted lace options.

Converse First String is a limited edition collection that celebrates craftsmanship, authenticity and collaboration at the highest level. The Converse X Maison Martin Margiela sneaker collection will be available for purchase globally on Friday, May 23rd at Converse San Francisco, Santa Monica and Soho stores, Maison Martin Margiela stores, and at select Converse First String retailers for a suggested retail price of £205 GBP.

MIMI HOLLIDAY CELEBRATES 10TH BIRTHDAY WITH A POP UP AT SELFRIDGES

British lingerie brand Mimi Holliday celebrates their 10th birthday with a pop up at Selfridges. The pop up concept will run for a limited time, just six weeks on the 3rd floor, showcasing a limited edition collection with 10 hero styles in a palette of electric neon and sorbet colourways in lace, satin, and silk fabrics.

Our faves are the Paddle Pop and Bubble O Bill collections; prices range from £39 – £135.

THE DRESS EDIT FROM AMAZON FASHION

AMAZON THE DRESS EDIT

Incase you didn’t already know, Amazon.co.uk is not just for books and DVDs (it hasn’t been for a while) to add to their ever growing roster of products Amazon has unveiled a new Dress Store at www.amazon.co.uk/dresses featuring thousands of dresses from brands including Cacharel, Tommy Hilfiger, French Connection, BCBGAXARIA, Great Plains, Yumi, Adrianna Papell, Lipsy, and Hoss Intropia.

The Amazon.co.uk Dress Store includes styles ranging from maxi to midi, formal to beach. Customers can refine their search by brand, price, colour, and style and can watch videos of selected dresses being worn by models for an enhanced shopping experience.

LBD

L-R: CALVIN KLEIN; SIR OLIVER; FRENCH CONNECTION

STRIPES

L-R: AMERICAN RETRO; LAUREL; GREAT PLAINS

L-R: LACE dress AND CHIFFON MAXI; MOLLY BRACKEN; SINEQUANONE

“Fashion is one of the fastest growing categories at Amazon.co.uk,” said Sergio Bucher, European Vice President of Amazon Fashion. “Our new Dress Store features a hand selected seasonal edit to help our customers easily find the latest on-trend products, whilst also being able to browse a wide selection of shoes, jewellery, bags, and accessories to complete their outfit. Our aim is to make Amazon the best place to buy fashion online and we will continue to evolve our offering for the benefit of our fashion conscious customers.”

FAVE

FRENCH CONNECTION TENNIS PROM DRESS – Drop waist, blank canvas, perfect for accessorising!

Customers buying fashion products sold by Amazon.co.uk can enjoy free UK delivery on orders over £10 and free returns, as well as next day delivery for Prime members. Exclusive pieces in the new Amazon.co.uk Dress Store include a stunning embellished drop waist cocktail dress from Frock & Frill priced at £125.