High fashion label Chloe have released a teaser trailer for a new version of their signature fragrance L’eau de Chloé. The new addition contains rose, citrus notes, and patchouli, which lends it a rare refreshing feeling. The bottle shadows the now familiar silhoutte, revealed through sheer, clear glass. The iconic ribbon, now with a soft green hue, echoes the spring freshness of the fragrance. French actress and model Camille Rowe-Pourcheresse is the face of L’eau de Chloé, who has already worked with the world’s top fashion photographers, and was recently seen in the movie “Our Day Will Come”, directed by Romain Gavras, and starring Vincent Cassel.
The advertising campaign filmed by Mario Sorrenti with visuals by Camilla Akrans is free-spirited and captures a delicate femininity. Shot in a country landscape, an escape to nature with a joyous spontaneity. Prices range from £36.50 for a 30ml EDT to £61 for 100ml; body lotion and shower gel are also available nationwide from 7th March 2012