WHAT’S YOUR BIGGEST NIGGLE?

British lingerie brand Triumph have already solved one of women’s biggest niggles with their newest innovation Magic Wire, or as we like to call it “the unicorn bra“.  Now they’ve made it their mission to find out what the nation’s biggest niggles are, with bad manners and telemarketing calls topping the list; the biggest question is, what bra will solve these problems?

·         People with bad manners and telemarketing calls named the nation’s biggest daily niggle

·         Bras digging, missing the train or bus and not having enough time are top niggles for women in the UK everyday

·         30% of women make a cup of tea or count to 10 to calm down

·         The average woman is niggled six times a day

Bras digging in, men leaving the toilet seat up and not being able to find things in your handbag are among the top annoying ‘niggles’ that women face on a daily basis.

A survey of 2,000 women revealed that on average females experience at least six annoying niggles on a daily basis, including manners (45%), toilet etiquette (31%), ill-fitting lingerie (38%), bad traffic and travel delays (31%) all filling the top 10 of life’s daily annoyances.

The research, for Triumph lingerie, also showed that more than half (59%) of women actively seek help to overcome their daily niggles, with talking to a friend the most popular thing to do (41%). Others resort to visiting online forums for advice (16%), reading features or problem pages in magazines (12%) and self-help books (6%).

The research marks the launch of Triumph’s new innovative Magic Wire bra which offers a solution to the digging in feeling often associated with uncomfortable underwired bras.

“It’s no surprise a bra digging in comes up as one of women’s top niggles. Having spoken to women all over the world about their key hopes of their lingerie, we wanted to tackle various recurring issues head on, and create our most comfortable and supportive bra yet. “

“As this research shows, women want solutions to the niggles they face on a daily basis and our new Magic Wire silicone technology does just that – where the innovation centres around a little piece of silicone in place of a wire providing a great fit and uplift.”

Triumph has also launched a new #Nigglefix campaign, a platform to enable women to share those things that frustrate them on a day-to-day basis and share any top tips on combatting them. The campaign focuses on empowering women to come together and collectively help each other find fixes for their niggles.

FD LOVES: GEOMETRIC CUSHIONS

Bold geometrics using repeated patterns and blocks of bright colour are set to be one of 2014’s loudest trends.  Ellie Hyde’s new AW14 Geometric collection is inspired by architectural shapes and patterns found on the London Underground – on posters, tiling and seat materials.  She uses bold, clean lines with a retro inspired colour palette to create eye-catching graphic designs.

Ellie Hyde  Geometric Cushions – £40.00.  Available (from the end of September) exclusively at Graduate Collection – www.graduatecollection.co.uk

WHAT DO YOU SEE WHEN YOU RUN?

Adidas has unveiled a unique film that showcases what inspires real women to grab their running shoes and hit the London streets.  Brought to life with a bespoke narration by chart topping British-artist Foxes, the film places a spotlight on the unique experiences enjoyed by runners in the capital, told through the stories of real, influential and aspirational London women.

Foxes’ distinctive voiceover is accompanied by her latest track ‘Glorious’, released this month.  From the iconic sunrise over London Bridge to the bustling markets of Elephant & Castle, the film showcases the sights and experiences that make the capital one of the most exciting cities to run in.

The film has been created using the new adidas Energy Boost footwear, a revolutionary running shoe for women that combines energy return innovation with style led design.  As well as featuring real women that run the city, the film was shot from the perspective of a runner – something that helps brings to life #fromwhereirun, a social media movement encouraging runners to post and share their own running routes.

“This film is particularly important for us, we know that women are running in greater numbers than ever before and we wanted to create something that speaks uniquely to them” said Nick Craggs, adidas Brand Director.  “Everything you see in this film is authentic, from the women featured in it and their stories which are translated into the words spoken by Foxes, to the urban and iconic locations that are so familiar to runners.  The project was completed at every stage by London-based women who run the streets for their own individual reasons; united by a mutual love of running and the city they choose to do it in.”

Share your run view using #fromwhereirun.  Keep up with the adidas running story by following www.facebook.com/adidasrunning and www.twitter.com/adidasrunning. #boost

TOP 5 TIPS FOR SELLING YOURSELF THROUGH YOUR BUSINESS CARDS

Utilizing business cards is an old method but it is tried and true. Often times, they are an expected introduction and the only thing customers, or potential customers have to remember a company by in the future. Business cards are a routine, inexpensive and long established form of advertising. Tips on making them the perfect compliment are below. They represent your business. High quality plastic card printing found at onlineprinters.co.uk!

Tip 1
Be unique but keep it simple and professional. This is not the time to show off things like your extensive vocabulary, pride in all of your accomplishment or an unusually long, diverse or difficult names. The card should be consistent and thorough but not wordy. The shortest version will usually work best. This is a business card not a profile, biography or service list. Save extensive details and information for your website, pamphlets, brochures or meetings.

Tip 2
Be memorable and attractive. This is the main purpose of a business card. Relying solely on internet searches, phone directories or information centers to direct customers to a business is less than ideal. Business cards can easily distinguish an entity from competitors and include the information potential or current clients are seeking. Quick tips, logos, pictures, maps and/or long standing promotions are also helpful and should relate well to the product or service.

Tip 3
Strongly consider your market. Being relevant gives a business card purpose and is one of the first steps to making a business card something that would not and or could not be easily thrown away. In some cases it would be ideal to multi-task. For example, if your business strongly involves books consider it also serving as a bookmark. Service related business cards could double as a magnet and be easily placed in a highly visible area.

Tip 4
Waste not, want not. There is no need to pass business cards out in volume. This is a poor use of time and trees. Quality matters more here than quantity. For example, attend events, visit areas and talk to potential clientele. Community boards for a community based offering is an excellent use of energy. Leaving a large stack of business cards related to meat purchases at a vegetarian establishment would introduce a negative element rather than a new customer.

Tip 5
Branding and design are important. Save the colorful, small or distorted fonts for another information source. Being legible and traditional in size and format are a better fit and go a long way visually. Purchase the highest quality possible. They are often used as reminders, bookmarks and stored for future reference. Business cards are a great deal like book covers in this aspect in that they often provide a first and lasting impression.

Even in this digital age quality business cards offer a long term benefit, stand the test of time and serve a key purpose. Not only are they easy to transport and often expected, they are a highly affordable and creative reminder of what is a business is all about.

FROM BOOKIES TO ONLINE BETTING: THE REVOLUTION OF SPORTS BETTING

An exciting summer of internationally renowned sporting events from Wimbledon to the World Cup has only reinforced that which is obvious: the world loves a good sports game.  (more…)